HI, I’M JUANITA…

…and I am a designer and brand strategist for small businesses and entrepreneurs looking to break into the fashion and retail industry. With over 17 years of experience, having successfully launched several product lines for celebrities and naturally acclaimed brands such as Kimora Lee Simmons, Selena Gomez, Red Carter, FILA, and Bloomingdale’s AQUA, I know how to turn possibilities into realities within budgets, anticipating demand, and encouraging differentiation to successfully grow brands.

Using a personable, strategic approach, combined with detailed attentiveness, I help to remove the guesswork from the development process to successfully take clients from lost to launched.


Fun Facts

BACKGROUND

  • Location: Miami, USA

  • Hometown: Montego Bay, Jamaica

  • Nationality: American

  • Education: BFA, Fashion, Cum Laude; SCAD & MS, Marketing; FIU

  • Certifications: Green Belt Lean Six Sigma, Project Management in Creative Projects,

SPECIALTIES

  • Women's Young Contemporary, Juniors, Girls, & Men’s Contemporary Swim

  • Resortwear, Swimwear, Beachwear, Dresses

  • Comprehensive knowledge of the Apparel Industry

  • Possess overall design and product development management skills

  • International & Domestic manufacturing experience and knowledge

  • Strategic Brand Management & Direction

 
 

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