ALANA EVE INFLUENCER GTM RETREAT

The Objective: Develop and execute a dreamy and aspirational campaign concept similar to the influencer-first model used by Revolve, which entails a sophisticated influencer marketing strategy that focuses on creating aspirational lifestyles through influencer-hosted trips or events.

We needed to determine an affordable way to foster authentic connections with their target audience and cultivate long-term relationships with a diverse group of influencers. This involved providing clothing and experiences instead of direct payment, then using authentic, user-generated content on their own channels.

The influencers needed to reflect the brand’s core values: representation matters, and beauty comes in all complexions, shapes, and sizes.

You can read the case study here. https://www.jscarmet.com/case-studies/project-aegtm

Partners: Alana Eve founders and The Social Target (London)

Photography: Brian Boulos