RED CARTER PHOTOSHOOT

Co‑led the creative direction for one of many full‑scale photoshoot campaigns for Red Carter, overseeing location scouting, creative development, model casting, fittings, and on‑set art direction. Built and managed the production team and operational workflows and assisted with scheduling and vendor coordination.

This campaign in particular hired Victoria's Secret model, Bregje Heinen, as an effort to improve credibility, grow reach, and invigorate a newfound excitement for the brand, especially amongst the younger target audience.

Partners: Natalie Brougham

Photography: Brian Boulos