VAi SWIM 2021 PHOTOSHOOT

Co‑led the creative direction for a full‑scale photoshoot campaign for a startup brand, VAI Swim, overseeing location scouting, creative development, model casting, fittings, and on‑set art direction. Built and managed the production team and operational workflows, while helping the founder handle all administrative tasks including contracts, scheduling, and vendor coordination, ensuring a seamless end‑to‑end execution.

You can read more about the campaign here.

Partners: Natalie Brougham

Photography: Brian Boulos